What is an Audience Development Plan? How is that different from a distribution strategy?
An Audience Development Plan is your discoverability plan and addresses how your target audience is going to discover your program, and outlines your strategy to build an audience and promote your program to that audience. A distribution strategy addresses how you will distribute the content to the audience. For additional information on creating an Audience Development Plan, please reference the Audience Development Plan Template and Audience Impact Plan Guide.
The Audience Development Plan Template links to a Budget Template – do we need to fill that out and submit as well?
If you are financing your Audience Development Plan separately (i.e. the budget is not included in your overall project budget which you are currently applying for), please do include a separate budget and proposed financing structure for the ADP. If you have included costs for your ADP within your overall project budget, please just note/include what budget accounts cover your ADP.
How does the Rocket Fund feel about the use of Artificial Intelligence (AI) in applications?
The Rocket Fund understands the potential for the use of AI technology in production, especially in animation. We ask that any production that is using AI technology as a part of their production clearly identify any and all use in their application materials. If the specific use of AI technology is still not certain and will be developed during the production process, it might be easier for applicants to identify the parts of development and production where they will not be using AI technology and identify where there may be intent to use AI technology. As an equity investor, it is important to the Rocket Fund that the chain of title is clear and that the underlying rights are owned and meaningful developed by Canadians, so Producer must ensure that any use of AI technology does not create any concerns about the copyright ownership of the underlying rights and production.
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