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Investments

Rocket Fund Investment Programs

The Rocket Fund allocates its equity investments through the following application streams:

Audiovisual Stream

family tv

The Audiovisual Stream is for audiovisual programming content that reflects diversity and inclusion, enriches and educates the audience, and tells stories that are of great interest to Canadian children while offering experiences on various platforms.

View Audiovisual Stream Criteria

The Rocket Fund’s primary focus of any investment is the strength of the creative content and the potential of the production to resonate with children today. Preference will be given to productions that speak to or reflect diversity and inclusion, enrich or educate the audience and/or tell stories that are of great interest to Canadian children.

Full application stream requirements can be found in the Guidelines.

Partnership Stream

kids on phone

The Partnership Stream is for audiovisual programming content that demonstrates the potential for global reach through multi-platform entertainment experiences. Eligible Programs should have very high quality and unique creative content, provide for strong complimentary components, have high global export potential and demonstrate diversity and inclusion.

View Partnership Stream Criteria

Productions in the Partnership Stream must demonstrate all of the following three key elements:

  • Unique and distinctive creative content with potential for above-average global audience reach, with strong complimentary multi-platform components (e.g. digital media experience(s), social platforms, merchandising, etc.);
  • A business plan that demonstrates a return on the Rocket Fund’s investment within three years; and
  • A strong third-party strategic partner that will enable the Eligible Applicant to create and deliver on that global reach and business plan.

Full application stream requirements can be found in the Guidelines.

Digital Content Stream

dad and kid on tablet

The Digital Content Stream is for non-programming digital content that is based on and accompanies the audiovisual programming from the Audiovisual or Partnership Streams to fully support the audiovisual programming in which the Rocket Fund invests.

View Digital Stream Criteria

Eligible Digital Content applications will be evaluated on the basis of creativity, quality, and added value that the Digital Content brings to the target audience of the audiovisual programming, and the Rocket Fund’s recoupment potential. We conduct a detailed analysis on all supporting documentation, including the legal and commercial components of the content, as well as a detailed review of the Discoverability Plan.

Full application stream requirements can be found in the Guidelines.

Find our latest Rocket Fund Guidelines and instructions on how to apply to these streams here.

Read about our new investment program in partnership with the CMF.