Looking for more information on applying to our Canadian, Digital or Partnership streams? Check out our frequently asked questions below.
What is the difference between the Canadian and Partnership Stream?
The Canadian Stream is focused on the Canadian audience and the discoverability plan for a program. The Partnership Stream is focused on a global audience and discoverability, with priority recoupment for the Rocket Fund. A program might work for both streams, however in order to be eligible for the Partnership Stream, a program must have a strategic partner attached, be able to demonstrate its above-average global potential, and meet all other eligibility requirements as outlined in the Guidelines.
How much does the Rocket Fund typically invest? Is there a cap on investment requests?
The Rocket Fund invests on a project-by-project basis and does not have a “standard” investment level. Investments are based on the financial needs of the production, budget, recoupment potential and the reasonability of the request. All investment proposals must be supported with documentation that clearly demonstrates a program’s merit. High dollar or percentage-of-budget investment requests must clearly outline the recoupment potential in addition to providing a compelling reason for the larger investment amount. There is no cap on investment requests, but we encourage Producers to reach out to the Rocket Fund for direction prior to submitting applications for higher investments.
What is a discoverability plan? How is that different from a marketing strategy?
A discoverability plan addresses how your target audience is going to discover your program, and outlines your strategy to build an audience and promote your program to that audience. A marketing strategy addresses how you will market your program to potential buyers (i.e. Canadian and International broadcasters and distributors), and the promotional plan that will spread awareness of your program to the buyers. For additional information on creating a discoverability plan, please reference our Discoverability Plan Toolkit.
I want to apply to the Rocket Fund for funding for my web series. Do I apply through the Canadian Stream or Digital Stream?
As an audio-visual production, the web series application should come through the Canadian Stream. The Digital Stream is reserved for the digital content that is associated with your audio-visual production (i.e. a companion website, online games or apps).
Does my production need to have associated digital content to apply for funding?
Yes – all audio-visual programs applying to the Rocket Fund for funding must have a relevant and meaningful digital content plan. At the Rocket Fund, we understand that children and youth expect to engage in many ways with any content they watch. However, this engagement will differ depending on the nature of the program – for a feature film, the digital content plan might be as simple as a website and social media pages that allow audiences to access behind-the-scenes content and learn more about when and where the film will be shown. Alternatively, some programs lend themselves well to online games, apps, or virtual or augmented reality experiences.
Does the Rocket Fund have any restrictions on the length of the content that they invest in? For example, can it invest in pilots or short form episodes (under 5 minutes)?
No, there is no restriction on the length of content that the Rocket Fund invests in, and in the past the Rocket Fund has invested in both traditional lengths (i.e. feature films of 90 minutes, television series of 30 and 60 minutes), and non-traditional lengths (i.e. series with episodes ranging from 3 to 11 minutes in length). If you are applying to the Rocket Fund for financing for a pilot, there must be a compelling reason for the Rocket Fund to invest (for example, very strong creative potential, demonstrates potential for series order, etc.).
I have a feature film with some strong subject matter and language, that will most likely have a rating of 14A. Is this eligible for a Rocket Fund investment?
Per the Rocket Fund Guidelines, an eligible program must be targeted and relevant to children (under 13), youth (under 18) or a family audience. It is at the discretion of the Rocket Fund to determine whether or not a program is appropriate for a youth (under 18) audience, specifically in regards to programs with mature content or strong language. Some of the specifics that are weighed when assessing audience include: whether or not one of the protagonists is under 18; if the subject matter is relevant or relatable to youth under 18; if the content has any educational value or is currently a part of high school or secondary school curriculum; the level of mature or sexual content; the amount of mature or strong language. Please contact the Rocket Fund office if you are unsure if your program meets eligibility requirements.
I have a family series that will most likely be aired in prime time. Is it eligible for a Rocket Fund investment?
Per the Rocket Fund Guidelines, an eligible program for a family audience must clearly demonstrate relevance to children or youth rather than a general audience. Are any of the protagonists under 18, or is the story told from a child’s or youth’s point of view? A series that is a family story aimed at a young audience, but also the type of content that parents would like to watch, would likely be eligible for the Rocket Fund. A series that is a family story geared towards adults, but may be appropriate for children (i.e. no strong language or mature themes) it may not be eligible for a Rocket Fund investment. It is at the discretion of the Rocket Fund to determine whether or not a program is appropriate for a family audience as defined in the Rocket Fund Guidelines. Please contact the Rocket Fund office if you are unsure if your program meets eligibility requirements.
I did not apply to the Rocket Fund for Season 1 of my series – can I apply for funding in Season 2?
Yes; however, you will need to first demonstrate why you would need the Rocket Fund to invest in Season 2 when you didn’t need the funding in Season 1 (i.e. significant budget increase, original funding no longer exists or has changed, etc.). In addition to the standard application requirements (i.e. quality and originality of creative content, meaningful and achievable financing plan, detailed and achievable discoverability plan, etc.), the producer must demonstrate how the Rocket Fund will recoup its investment, and specifically address how any revenue will either be split between seasons and/or how the Rocket Fund’s investment in Season 2 will be recouped.
We don’t remember our login to the Online Application Portal, can it be reset?
When setting up an account for the Online Application Portal, it is best to use a generic office email so that the password can be retrieved easily. If you know the email that the account was set up using, you can easily reset the password – just click on “Forgot Your Password?” on the login page, enter the email address, and a new temporary password will be sent to that address. You can also add several account users to your account, each with their own login, and any of these users should be able to log in and update any account information as needed. If you are still unable to access your account, please contact the Rocket Fund office for additional assistance.
The portal won’t let me upload my documents, am I doing something wrong?
The portal should be able to accept most types of documents, of any size up to 50MB. However, the portal cannot accept any documents that have a special character in the name (i.e. !@#$%^&*) – so please double check that there are no special characters in your document and try uploading again. From time to time we will be updating the portal and certain functions will be offline, so please contact our office if you continue to experience issues.