About Us

Entertainment has become a multi-platform experience — particularly for kids, where media plays a role in virtually every aspect of their lives. This is where our mission stems from.

The evolution of media has created endless opportunities to educate, influence and entertain our children with exciting audio-visual and digital content. As a forward-thinking, not-for-profit organization, the Rocket Fund aims to continually enhance the media experience of children, youth and families. We believe that quality programming enriches kids’ lives as they interact with creative content on various platforms.

rocket fund mission screens

We value the opinions of Canadian children and incorporate their views into our research initiatives to help ensure that kids receive the quality programming they deserve. In the coming years, we will continue to be a champion of Canadian children’s content, and we plan to increase the impact of our programs both at home and abroad.

The Shaw Rocket Fund is supported by Shaw Communications Inc., Shaw Pay Per View Ltd. (a division of Shaw Cablesystems G.P.), and Shaw Direct. We are honoured to be seen as one of Shaw’s Family Initiatives. Read more about our contributors here.

Our Vision

Children and youth throughout Canada and around the world have access to and benefit from engaging Canadian-made programming.

Our Mission

The Shaw Rocket Fund will invest in and champion quality Canadian children’s content by working with strategic partners and creators. The Fund will be the investor that fuels innovation and creativity within the Canadian media sector.


The Shaw Rocket Fund is the largest private investor dedicated to Canadian children’s media. Since 1998, we have invested over $245 million in 1,003 high-quality children’s audiovisual and digital programs.

The Shaw Rocket Fund is a permanent, independently governed, not-for-profit corporation that provides equity financing for the production of high-quality Canadian children’s, youth and family programming and industry initiatives. We foster strong business partnerships to help ensure the continued creation of rich Canadian media experiences for children and their families, while promoting a safe digital environment.

We often act as a voice for the children’s media sector, with governments, through regulatory proceedings, and our various industry initiatives to ensure kids have access to great, relevant Canadian programming.