As part of our continued efforts to ensure that the awesome content you produce connects with your target audiences, our funding applications now require a Comprehensive Audience Development Plan (CADP).
In cooperation with Bell Fund, TELUS Fund and CMPA-BC, Shaw Rocket Fund is pleased to present BUILD YOUR AUDIENCE!, a free webinar series designed to help creators build and execute excellent CADPs.
Hosted by Magnify Digital, the first session was all about providing an overview of the CADP, teaching you how to form objectives, locate your target audiences, and conduct audience research.
Session 1 covers the objectives, target audiences, and research components of the CADPs.
Session 2 looks at the audience touch points, approach to content, and success metrics.
Session 3 rounds out the strategy component by looking at partner plans, paid media, schedules, and budgets.