Initiatives

Shaw Rocket Prize

If there’s one thing we know, it’s that kids love to be entertained. They’re mesmerized by visual stimulation from a very early age, and as they grow, they develop an inquisitive and curious nature. While kids themselves haven’t really changed, the way they enjoy their programming has. With this in mind, entertainment programs today need to cater to the changing viewing habits of the child, knowing that each one is unique.

We wanted to create something that would showcase the talent of our Canadian producers and their amazing Canadian content, and from this came the Shaw Rocket Prize, an award for the best independently produced children’s, youth or family program.

“The Shaw Rocket Prize is about giving kids a say; recognizing that they have opinions and letting them tell us what programs speak to them. Kids themselves get to reward the production companies who’ve created and delivered programs in a way that captivates their interest.” – Agnes Augustin, President & CEO

The Shaw Rocket Prize presented awards of $25,000 to the winning programs, as chosen by kids, in three categories: preschool, children’s, and youth and family. Finalists were selected by our esteemed International Jury, after which kids from across Canada watched the programs and explored the related digital content in order to select their favourite overall experience.

Past Winners and Finalists

See a list of all our finalist and winning programs since 2005.

The Shaw Rocket Prize was created as a way to showcase Canada’s amazing children’s television and digital programs. After 11 incredible years and a significant evolution of the industry, it’s time for the Shaw Rocket Fund to find new, innovative ways to support the Canadian kids’ media industry, the way the Rocket Prize did for so many years. We are proud of its history and look forward to our new and exciting initiatives.

Prime Minister Justin Trudeau and Sophie Grégoire Trudeau created a video message for those in attendance at the 2016 Shaw Rocket Prize. Here’s what they had to say:

2016 Shaw Rocket Prize Winners

Our national Kids Jury selected these three programs as the best overall experience for 2016! Congratulations to Kate & Mim-Mim, Slugterra, and L.M. Montgomery’s Anne of Green Gables. Check out more past winners here.

These were the winning programs in the 2016 Shaw Rocket Prize:

L.M. Montgomery's Anne of Green Gables

Kate & Mim-Mim

Slugterra